Do you know your market position?
City Benchmarking offers system-supported, intelligent market observation. By drawing on daily updated data, your own market position is determined on a daily basis and compared with the anonymised results of local competitors.
City Benchmarking helps you to achieve your objectives!
Features & Functions
By day, month or year, you can carry out the following web-based analyses for your company, always in comparison to your competitors:
- Market Penetration Index, Average Rate Index and Revenue Generation Index
- Trend reports on Occupancy, Average Rate and RevPar
- Comparative data focusing on trade fairs/events
- Ranking lists on the basis of the RevPar Analysis
For the Benchmarking system, Fairmas has a acceptance declaration from the German Federal Cartel Office. You can evaluate and visualise your market performance on a daily basis, without any legal worries.
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