Neue Dorint GmbH
Rainer Schäfer, Head of Controlling / IT:
"For years we have been using benchmarking in our business hotels, and also as a management tool for pricing purposes. FAIRMAS gives us the chance to employ this instrument in our 14 holiday hotels, too. Our advantage: We can make comparisons with our competitors through special Trend Reports. Continuously analysing the market means that we avoid do not interpret it incorrectly."
Neue Dorint GmbH
Customer since: 12/2008
Product: City Benchmarking & Resort Benchmarking
Used in: 14 participating hotel companies with 1864 rooms in Germany, Austria, Switzerland and Mallorca