Fairmas Gesellschaft für Marktanalysen mbH

"We regard benchmarking as an important module in the planning and controlling process within our group of hotels, and we have been using benchmark evaluations for years in the business and city hotel industry. Thanks to this positive experience, the Maritim hotel company supports the inclusion of holiday hotels in the benchmarking system. By these means, we hope to increase the market transparency in this sector. In order to achieve this goal, we would like to see as many German holiday hotels as possible participate in benchmarking."