PR - Media Centre
On the PR Media Centre we will provide news and information for download.
After the Storm - Germany in the spotlight
In time for the Expo Real in Munich, HVS and Fairmas Gesellschaft für Marktanalysen mbH have prepared a comprehensive hotel performance analysis of a number of German cities between 2008 and year-to-date 2011. “After the storm – Germany in the spotlight”, compares the most important primary and secondary hotel markets in Germany. The historical performance data was contributed by Farimas Germany, a strategic partner of STR Global.
September 2011: Interview with Petra Hedorfer (Chief Executive Officer of the German National Tourist Board)
In fact, urban tourism has made a great contribution to the success of Germany as a travel destination at home and abroad. In 2010, overnight stays in German cities with more than 100,000 inhabitants grew by nine percent compared to the year before. One recent study even lists four German cities....
July 2011: Interview with Andreas Hachmeister (General Manager of the Westin Grand Hotel Leipzig)
In principle, Leipzig has enormous potential. At present, Leipzig is certainly one of the most dynamic and attractive cities in Germany, not just in the former GDR but in the country as a whole.
July 2011: Fairmas to strengthen its management level from July - Niels Schroeder becomes new Managing Director at Fairmas
Market analysts Fairmas Gesellschaft für Marktanalysen mbH will be adding to their leadership team as of July 2011.
June 2011: Interview with Rolf Seelige-Steinhoff (Managing Director of the Seetel group)
Usedom and the Kaiserbäder (the imperial spas) in particular are not only popular during the busy months of the season. In recent years we have succeeded in attracting more visitors to the sunny island in the so-called "off-season" by means of focussed marketing measures involving all parties.
May 2011: Interview with Gesa Rohwedder (General Manager of the INTERCONTINENTAL Hotel Hamburg)
The overall business development was somewhat subdued compared to other German cities in 2010 but Hamburg does seem to be catching up this year.
Download Trendbarometer_Hamburg.pdf (558.34 KB)
April 2011: Interview with Willy Weiland (President of DEHOGA Berlin)
The ITB 2011 is over and the Messe Berlin has confirmed a significant growth in the number of buyers from abroad, who accounted for more business transactions than last year. However, the Berlin hotel industry was not satisfied with the level of occupancy and the average price achieved. Willy Weiland (President DEHOGA Berlin) spoke exclusively with Fairmas on this background and about the trends.
April 2011: Fairmas tweets daily updated hotel indicators
Berlin, April 2011: Follow us on Twitter. Fairmas now tweets daily updated hotel indicators and selected cities and has kicked off 2011 with its latest Newsletter.
April 2011: Fairmas and Intercontinental Hotels Group (IHG) create synergies with it´s successful cooperation
Berlin, 01.04.2011: In Interview with Mr. Rolf Arndt (Global Hotel Owner Forecasting & Budgeting Process Director, InterContinental Hotels Group) and the current cooperation between the world's largest hotel group IHG and Fairmas Gesellschaft für Marktanalysen mbH.
March 2011: Gabriele Kiessling and Sabine Fischer support Fairmas Gesellschaft für Marktanalysen in Marketing & PR
Since the beginning of March 2011 Gabriele Kiessling is responsible for Marketing & PR at Fairmas. In her role, the marketing department at Fairmas will be reinforced along with the additional support of Sabine Fischer.
April 2010: Fairmas Berlin - Distribution partnership with tourOnline AG
Berlin/Munich (pw) – “Since 1 March 2010, Fairmas has been the distribution partner of TourOnline AG”, said Wolfgang Gattringer, Fairmas.
February 2010: Wolfgang Gattringer, new partner of Fairmas in Berlin
Since 2007, Wolfgang Gattringer, owner of Gattringer Hospitality Solutions, has been supporting Fairmas in Berlin in the area of Business Development. Over the past three years, both companies have been continuously expanding and improving their cooperation. "We view Wolfgang Gattringer's involvement as a partner of Fairmas Gesellschaft für Marktanalysen as a logical continuation of our successful and close cooperation over the last few years", says Roland Smolin, managing director of Fairmas.
January 2010: New Distribution Partner Axel Woile (51)
Berlin, 12 April 2010: Fairmas Gesellschaft für Marktanalysen has continued hiring new personnel at the start of 2010. Since 01 January 2010, AXEL WOILE (51) has been the new distribution partner of Fairmas Gesellschaft für Marktanalysen in Berlin. "Axel Woile will be focussing on the further expansion of daily benchmarking for city and holiday hotels, in order to provide the hotel industry and its representatives with a comprehensible and comprehensive market research service for Germany" says Wolfgang Gattringer, Managing Partner of Fairmas.
January 2010: Melanie Schlüter (29), is the new quality manager at Fairmas Gesellschaft für touristische Marktanalysen
Melanie Schlüter has been responsible for Quality Management at Fairmas in Berlin since 1 January. In this role she will be assisting Tanja Gerhardt, who has been in charge of support and quality management field for around a year now.
December 2009: New solution partners and alliances
Fairmas is a leading provider of system-and web-based planning and evaluation tools in the hospitality industry, specializing in revenue management, budgeting, forecast-ing, controlling and benchmarking. Now it has expanded its cooperation network in the solution partnerships and al-liances sector. New partners include GUBSE AG (www.gubse.com) and micros fidelio (www.micros-fidelio.de). Alliances have also been launched with DEHOGA Berlin (www.dehoga-berlin.de) and BTM Berlin (www.visitberlin.de).
June 2009: Benchmarking in the hotel industry in Stuttgart
Keywords such as benchmarking, best practices, and statistically aided management are terms that have long become commonplace in discussions about successful hotel management. What is it behind this? How are the basic parameters defined? How does the continuous comparison process function?
May 2009: Control hotel businesses effectively, efficiently and innovatively
More and more hotels recognise the need for professional support and are making regular use of the services of external service providers. These providers, with an objective view and with developed strategies jointly, can guarantee the high-value use of resources.
April 2009: German Hotel Performance Results announced by Joint Venture partners STR Global and Fairmas
STR Global and Fairmas, the two leading providers of market information to the German hotel industry, report on the performance figures for the German hotel market. A year-to-year comparison of data for February 2009 shows all indices down for the country as a whole - average daily rate (ADR) fell -0.7%, occupancy -7.4% and RevPar -8.1%. The relatively modest fall in rate was bolstered by a significant rise in year-on-year ADR for Cologne of 16.8% and insignificant decreases for Hamburg, -0.6%, and Berlin, -1.6%.
April 2009: A discussion with Wolfgang Gattringer, Director of Business Development at Fairmas
New and improved FairRate System
March 2009: New platform for resort benchmarking has been created
Fairmas has succeeded in creating a convincing platform for resort benchmarking.
February 2009: Hotels in crisis - integrated budgeting and forecasting tools are needed!
With the goal of providing simplified and standardised budgeting and forecasting in hotel businesses, Fairmas has analysed these processes in a variety of companies. It has detected improvement potentials and created software that guarantees a uniform reporting system, constant processes, and data parity at all levels.
Fairmas now with a new Internet presence
Berlin, 10th November 2008: Since October 2008, Fairmas has completely customised the customer support area. This way, customers see a support page that is tailored to their individual needs.
Fairmas changes over to Microsoft's .Net technology
Berlin, 30th September 2008: Extremely restrictive demands and heterogeneous system environments are making the implementation of new software solutions in individual hotels or hotel chains a difficult matter.
The current version of FairRate from Fairmas has been replaced
Berlin, 31st August 2008: The current version of FairRate from Fairmas has been replaced
Gattringer Hospitality Solutions and Fairmas Gesellschaft für Marktanalysen mbH are expanding their e-business cooperation
Berlin, 26th July 2008: In the initial phase, Gattringer Hospitality Solutions will concentrate on analysing specific company structures, from which it then derives process optimisation measures - with the emphasis on budget preparation and budget monitoring - in cooperation with Fairmas.
Advancement of junior staff at Fairmas
Berlin, 1st july 2008: Pilot project for junior managers at the hotel professional school (Hofa) in Berlin.
Fairmas and The Rubicon Group announces strategical alliance
Berlin, 6th march 2008: Fairmas Gesellschaft für Marktanalysen mbH, one of the leading providers of system- and web-based analytical tools, and The Rubicon Group, leading provider of competitive market survey tools for the travel and hospitality industry, today announced strategical alliance.
Reinforcement for the Fairmas team
Berlin, 3rd June 2008: Tanja Gerhard has been assisting the Berlin-based Support and QM team at Fairmas Gesellschaft für Marktanalysen mbH since January 1. The trained hotel administrator and Master of Hotel Management can look back on 12 years' experience in the hotel, accounting and controlling sector, and brings her own valuable expertise and skills to Fairmas, a company active in the benchmarking field.
PR Contact
For further information please contact our public relations officer Tanja Gerhard:
Fairmas
Gesellschaft für Marktanalysen mbH
Sachsendamm 5
10829 Berlin
Germany
Phone
+49 30 322 940 5-20
Fax
+49 30 322 940 5-21
E-Mail
press@fairmas.com