Key Performance Index Report MTD / YTD / Events Mai 2010
(2. July 2010)German Football Cup final, Hafengeburtstag, Musikfestspiele – three events, three effects
Jens Riemann, editor in chief of "Cost & Logis", has taken a long hard look at the present performance figures, exclusively determined by Fairmas. Read his analysis!
The German Cup final between Bayern Munich and Werder Bremen held in Berlin on 15 May 2010 was a real treat, and not just for football fans. In the wake of the major sporting event, the German capital's hoteliers were also over the moon: The RevPar on the day of the Final was almost Euro 123. This was not only almost twice as high as the average for the month of May 2010, but also far higher than during the 2009 Cup Final. For 30 May 2009, Fairmas determined a RevPar of around € 92.
The Hafengeburtstag (Harbour Birthday) in Hamburg also had a positive impact on the Hanseatic City's hotel industry. However, growth was restrained: During the event, held from 7 to 9 May 2010, the RevPar of Hamburg hotels averaged almost € 104. The figure for the entire month of May 2010 was € 92.86. The improvement cannot compare to the effect in Berlin.
The Dresden Musikfestspiele festival did little to boost the performance of the hotels there: Fairmas determined a RevPar for Dresden hotels of almost € 61 for the period 19 May to 06 June. The figure for the entire month of May was nearly € 60. The sole consolation: When compared to numbers for the 2009 Dresden Music Festival (RevPar just under € 50), the € 61 achieved this year represents a major plus.
Conclusion: When a major event is held in a city, it does not necessarily represent big business for local hoteliers. The effects may vary greatly from case to case.
If you are interested in the published data, please contact us at office@fairmas.com.
If you would like to get in touch with Jens Riemann - send him an e-mail: j.riemann@mercado-verlag.de or visit the Cost & Logis homepage at www.cost-logis.de.
Key Performance Index Report MTD / YTD / Events April 2010
(26. May 2010)Trade Fairs - Frankfurt Hotels surprisingly strong
The fact that trade shows are boosting the hotel business in major German cities is no surprise. Yet just how big is the impact that such important events are having on hotel performances in the country's largest conurbations? Jens Riemann, editor in chief of "Cost & Logis", has taken a long hard look at the present performance figures, exclusively determined by Fairmas. Read his analysis!
Nowhere in Germany are hotels more dependent on trade fairs than Dusseldorf. This became clear last year, as the revenues per available room (RevPar) plummeted more in Dusseldorf hotels than in any other major German urban area. The general economic crisis was exacerbated by a weak trade fair year in Dusseldorf. A big slide in RevPar was thus inevitable, particularly as new hotels were also opened, so increasing the excess supply.
Things are looking very different this year. Trade fairs such as Wire & Tube are helping boost business for the city's hoteliers. The figures make this clear: In April 2010, according to statistics from Fairmas and STR Global, the average RevPar of the Dusseldorf hotels was around € 64; in the reference month for the year before, the figure had been a meagre € 40. Wire & Tube (12 to 16 April 2010) seems to have contributed substantially to the upturn. During the trade show period, the Dusseldorf hoteliers experienced a RevPar of around € 166. This is more than twice the value for an average April , but still far below the near € 191 recorded during the previous Wire & Tube in 2008. One reason for the discrepancy may have been that 2008 had been a strong year for the German hotel industry, while signs of recovery from the international economic and financial crisis have been apparent in 2010.
The figures for Munich paint a similar picture: There too, the average RevPar of the hotels in April 2010 (around € 97) was well above the figure for April 2009 (approx. € 49). In Munich too, one exhibition - in this case the Bauma (construction machinery and building materials) - was responsible for a huge boost in business: An average RevPar of € 192 was recorded for the duration of the fair (19 to 25 April 2010). This represents almost twice the average April figure. At the same time, to round off the parallels, it is far less than the approx. € 236 reported by Munich hoteliers during Bauma 2007.
Only in Frankfurt am Main, of the three cities involved, were hoteliers able to exploit the trade show effect even more: During the Light & Building 2010 trade show (covering lighting, electrical engineering and air conditioning) held from 11 to 16 April, Frankfurt hotel managers were able to enjoy an average RevPar of almost € 165 Euro. This was not only significantly more than the corresponding figure for a normal April but it also exceeded the RevPar of the Frankfurt hotels for the previous Light & Building, held in 2008 (then € 146.95).
If you are interested in the published data, please contact us at office@fairmas.com.
If you would like to get in touch with Jens Riemann - send him an e-mail: j.riemann@mercado-verlag.de or visit the Cost & Logis homepage at www.cost-logis.de.
New solution partners and alliances
(10. December 2009)New solution partners and alliances: Fairmas is expanding its international cooperation network Fairmas is a leading provider of system-and web-based planning and evaluation tools in the hospitality industry, specializing in revenue management, budgeting, forecasting, controlling and benchmarking. Now it has expanded its cooperation network in the solution partnerships and alliances sector. New partners include GUBSE AG (www.gubse.com) and micros fidelio (www.micros-fidelio.de). Alliances have also been launched with DEHOGA Berlin (www.dehoga-berlin.de) and BTM Berlin (www.visitberlin.de). Further information from the Fairmas Gesellschaft für Marktanalysen mbH website (Section: cooperations): http://www.fairmas.com/de/cooperations.
